Skip to main content
Start main content

25 Mar 2020

Nissin Foods as the Exclusive Food Partner of SF&OC to support local athletes at Tokyo 2020

Cheer for the Hong Kong athletes who are prepping for the Olympic Games at Tokyo! Nissin Foods today announced the company will join the chorus to support these local elite athletes through team-up with the Sports Federation & Olympic Committee of Hong Kong, China (SF&OC) as the “Exclusive Food Partner of Hong Kong, China’s Delegation to the Tokyo 2020 Olympic Games.”


Although the Tokyo Olympics is postponed due to the epidemic, which has greatly affected the training schedule of athletes, by adhering to its corporate slogan of "HUNGRY to WIN", Nissin Foods has decided to embrace the challenges and stand by with Hong Kong’s elite athletes. Partnering with SF&OC, Nissin Foods also wishes to enhance public awareness and support for the Hong Kong athletes. Local elite athletes have been prepping for the Tokyo Olympics for years, and quite a good number have secured a place. 


Mr Kiyotaka Ando, Executive Director, Chairman of the Board and Chief Executive Officer of Nissin Foods, said: “Nissin Foods is pleased to partner with SF&OC and feels excited to extend our support to the Olympic-qualified athletes from Hong Kong. We also wish to see more local athletes securing a ticket for the Tokyo Olympics. No matter when it is going to take place, we look forward to seeing the Hong Kong athletes shine in the international sports arena in the coming Olympic Games in Tokyo.”


He added: “In face of the challenges, Nissin Foods takes it as part of our corporate social responsibility to provide consumers with a stable and reliable supply of quality food. Similarly, when the Olympics community and athletes are facing the impact of the epidemic, it is time for us to unite our forces to support them. While affirming their efforts and achievements, Nissin Foods also appeals to the public to cheer for the Hong Kong teams so that they could strive for good results in the Tokyo Olympics."


The goal of the Olympic Movement is to contribute to building a peaceful and better world by educating youth through sport practiced without discrimination of any kind, while promoting friendship, solidarity and fair play. This, together with Nissin’s corporate slogan of “HUNGRY to WIN” striving for innovation in the global food industry, Nissin Foods is no stranger to sports development sponsorship in Hong Kong, and in particular, bolstering the Junior Tennis development through partnering with the Hong Kong Tennis Association.


As part of the collaboration with the SF&OC, Nissin Foods will take part in this year’s Festival of Sport and Olympic Day organised by the Federation, in a bid to beef up public excitement and garner public support for local athletes in the lead-in to the Tokyo 2020.



Nissin Foods’ ambassador “Ching Chai” took a video to cheer up local athletes.



About Sports Federation & Olympic Committee of Hong Kong, China (SF&OC)

The Amateur Sports Federation & Olympic Committee of Hong Kong was established in 1950. It was formally recognized as a member of the International Olympic Committee (IOC), Olympic Council of Asia (OCA), and East Asian Games Association (EAGA) in 1951, 1952 and 1991 respectively and is responsible for the participation of the Hong Kong Delegation to the Olympic Games, Asian Games and East Asian Games. On 8 March 1999, it was formally renamed Sports Federation & Olympic Committee of Hong Kong, China (SF&OC). At present, there are altogether 79 member associations, i.e. National Sports Association (NSA) under SF&OC, who serves as the spokesman of the sports industry in Hong Kong. For more information, please visit: