Nissin Cup Noodles joins force with Popular Virtual Singer Hatsune Miku

Presenting Hokkaido Cup Noodle Special Edition - A Symphony of Flavours

 

Nissin Foods is committed to exploring and creating delicious products that provide innovative dining experiences. Continuing the tradition of popular anime collaborations, it is our honor to invite the renowned virtual singer Hatsune Miku from Sapporo, Hokkaido, to jointly release the newly upgraded "Hokkaido Cup Noodle" series. This collaboration showcases Hatsune Miku's unique charm and musical style, delivering a delicious song that offers an immersive and multi-sensory experience that engages your sight, sound and taste!

 

The New "Hokkaido Cup Noodle" Series and Hatsune Miku Are Set to Take the Stage

As the pioneer of cup-type instant noodles, Cup Noodles holds itself to the highest standards of quality. This exclusive animated commercial is created by the renowned Hatsune Miku creator SAWTOWNE, inspired by the fan-favorite Miku music video “M@GICAL☆CURE! LOVE ♥ SHOT!”—now reimagined in a special collaboration version with Cup Noodles. The exclusive animated commercial video stays true to the pixel-art style of the original music video, and Hatsune Miku debuts a brand-new look inspired by the iconic packaging design of Cup Noodles. Set to an energetic beat with a vibrant melody and irresistibly catchy lyrics, the video spotlights the newly enhanced chewy, springy texture of the Hokkaido Cup Noodle—emphasized by the playful repetition of “Mochi Mochi.” It’s a must-watch performance that Miku fans won’t want to miss!

 

 

6 Special Edition Miku Cup Noodle – A Must-Have for Every True Fan!

The newly upgraded “Hokkaido Cup Noodle” feature noodles made with wheat flour from Hokkaido. With a golden hue and a smooth, springy texture, they offer a rich and authentic mouthfeel. Combined with generously sized toppings, each bite bursts with flavour—perfectly showcasing the signature taste of Cup Noodles. The full series comes in three flavours: Prawn, Seafood, and Curry. During the collaboration period, a special edition will be released featuring two different Hatsune Miku illustrations for each flavor—six unique designs in total. These limited-edition cups will be available starting mid-May at selected supermarkets, convenience stores, and retail outlets in Hong Kong and Macau*. Additionally, during 12 May - 8 August 2025, members can scan the QR code found under the lid of the Hokkaido Cup Noodle using the Nissin Foodium WeChat Mini Program to earn 100 points per cup**.

 

A series of engaging promotional events and exclusive surprises are coming your way—stay connected with Nissin Foods on social media for full details.

* Designated Sales Points:
Hong Kong: Cup Noodles Museum Hong Kong, Wellcome, ParknShop, 7-Eleven, AEON, UNY, Matsumoto Kiyoshi, Don Don Donki, HKTVMALL (Online Store)
Macau: Don Don Donki
**Terms and conditions apply. Only limited to "Hokkaido Cup Noodle" series products. Promotion starts from 12 May to 8 August, 2025. For more details, please refer to the announcements in the Nissin Foodium WeChat Mini Program.

All the above pictures are for reference only, the actual product shall prevail.