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Demae Iccho x Attack On Titan

 

 Savour the Taste of Hong Kong!

Demae Iccho 40th Anniversary x Hatsune Miku Hong Kong Edition

Dive Into the Fun at CUPNOODLES MUSEUM Themed Workshops

Nissin Foods has always been committed to creating tastier, higher-quality, and trend-setting innovative food products. Following the recent buzz around the “Cup Noodles x Hatsune Miku” collaboration, its instant noodle brand “Demae Iccho” is also launching a special crossover edition and a series of promotional activities to celebrate a major milestone — 40 years of local production in Hong Kong. As the Singing Star ambassador, Hatsune Miku joins Ching Chai in the latest animated commercial to share the deliciousness of high-quality instant noodles with the public. Limited-edition crossover merchandise will also be available at the CUPNOODLES MUSEUM Hong Kong. Fans who join the on-site workshops will receive exclusive collaboration gifts — a full-on experience of the creative synergy between Demae Iccho and Hatsune Miku!

Demae Iccho x Hatsune Miku

This~is~the Taste of Hong Kong！TV Commercial 2025

Upon discovering that Hatsune Miku’s voice has captivated fans worldwide, Ching Chai transforms into “DJ Ching Chai”, spinning tracks alongside the popular virtual singer to showcase the signature qualities of the Demae Iccho Classic Series: springy noodles, rich and flavourful broth, and a wide variety of tastes!

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Ching Chai Hits the Stage as DJ with Hatsune Miku to Celebrate Hong Kong’s Culinary Vibes – New Flavour Unveiled!

Upon discovering that Hatsune Miku’s voice has captivated fans worldwide, Ching Chai transforms into “DJ Ching Chai”, spinning tracks alongside the popular virtual singer to showcase the signature qualities of the Demae Iccho Classic Series: springy noodles, rich and flavourful broth, and a wide variety of tastes! The classic series features eight beloved flavours, including: Sesame Oil, Chicken, Spiced Beef, Seafood, Satay, Roast Beef, Spicy Beef, and the newly launched Tomato Egg & Beef Flavour. This new flavour blends three iconic Hong Kong–reimagined ingredients: tangy tomato sauce, silky egg drops, and a rich beef flavoured broth — delivering a layered and satisfying taste in every bite! Hatsune Miku gives it her full endorsement, even highlighting it with her signature phrase: 「うまい」 (“Delicious!”).

Additionally, members of the Nissin Foodium WeChat Mini Program can earn 80 points during the campaign period (7th August to end September) by scanning the QR code printed on the soup base pack of any Classic Series products.

 
Four Popular Flavours Get a Hatsune Miku Makeover – Collect the Full Limited-Edition Set!
As part of the “Demae Iccho x Hatsune Miku” collaboration, four of the fan-favorite flavours from the Classic Series — Sesame Oil, Chicken, Seafood, and Spicy Beef — will be released in limited-edition packaging featuring Hatsune Miku in various artistic styles throughout the campaign period. In the Sesame Oil and Chicken editions, Miku takes on Ching Chai’s classic look, joining forces with DJ Ching Chai. The Seafood and Spicy Beef editions highlight her signature futuristic design, radiating energy and vibrancy. Each edition offers a unique visual experience, making the full set a delightful collectible for fans. Catch them all while you can!
「出前一丁 x 初音未來」特別版
“Demae Iccho x Hatsune Miku” Special Packaging
 
 
CUPNOODLES MUSEUM Hong Kong x Hatsune Miku Themed Event - The Ultimate Fan Experience

As part of the special campaign celebrating Demae Iccho’s 40th anniversary, CUPNOODLES MUSEUM Hong Kong will host a limited-time Hatsune Miku-themed event! The museum will feature multiple “Nissin x Hatsune Miku” photo zones, immersing fans in a dreamy world where music meets food — making it one of this summer’s top fan destinations.

From 7th August to end September, visitors who join the Demae Iccho Workshop will receive a set of exclusive “Demae Iccho x Hatsune Miku” Limited Edition Stickers, and get to create their own personalized crossover edition of Demae Iccho! During the same period, the My CUPNOODLES Workshop will also offer a free upgrade to noodles made with premium Hokkaido wheat flour, delivering a golden, springy texture and rich flavour. Two unforgettable experiences you’ll want to be part of!

Additionally, visitors who spend HK$45 or more on selected Demae Iccho products at the gift shop can add HK$10 to redeem one “Demae Iccho x Hatsune Miku” Limited-Edition Badge (two designs available).

 

合味道紀念館香港 x 初音未來期間限定活動

CUPNOODLES MUSEUM Hong Kong x Hatsune Miku Limited-Time Event

 

「出前一丁 x 初音未來」限定貼紙「出前一丁 x 初音未來」限量版徽章

“Demae Iccho x Hatsune Miku” Limited Edition Stickers and Badges

 

 

A series of engaging promotional events and exclusive surprises are coming your way. Please stay connected with Nissin Foods on social media for full details.

 

* Subject to terms and conditions. For full promotional details, please refer to the announcements within the Nissin Foodium WeChat Mini Program.
**Limited quantities available. While stocks last.