Demae Iccho × Ron English Art Collaboration
Grand Debut of “Nissin Boy Grin” Limited Edition Prints and Art Toy at ACGHK 2026

As the classic brand ambassador of "Demae Iccho", Nissin Boy has long been well-loved by Hong Kong consumers and an iconic symbol of local instant noodle culture. In an unprecedented move, "Demae Iccho" has joined hands with world-renowned Pop Art artist Ron ENGLISH to reimagine Nissin Boy in his signature "Grin" aesthetic, creating a brand-new artistic persona, "Nissin Boy Grin". This collection will make its grand debut at Booth F01, Hall 1, Hong Kong Convention and Exhibition Centre during the Ani-com & Games Hong Kong 2026 (ACGHK 2026).

This collaboration injects vibrant Pop Art elements into a classic intellectual property (IP), extending the instant noodle culture that accompanied generations of Hong Kong people into the realm of fine art, thereby connecting with the new generation in an innovative way. For the first time, Nissin Boy transforms into collectible art pieces, showcasing the brand’s spirit of continuous evolution and bold innovation.

The “Nissin Boy Grin Collection” features four styles of limited-edition prints. Ron ENGLISH incorporates his signature "Grin" aesthetic into Nissin Boy’s bright smile, creating a brand-new artistic persona, “Nissin Boy Gin”. Through a playful and energetic artistic interpretation, the collection conveys a positive and optimistic outlook on life. The collection includes four distinct hand-signed “Nissin Boy Grin Limited Edition Prints” (46 x 46cm each), strictly limited to 50 pieces per style. Simultaneously, a 15cm-tall “Nissin Boy Grin Limited Edition Art Toy” will also be launched.

Together, the four titles represent Connection (Got You!) → Power → Vitality (Stay Active) → Smile (Peaceful Smile), creating a journey from self-discovery to inner fulfilment. The collection not only celebrates a positive and optimistic attitude towards life, but also embodies Demae Iccho’s spirit of innovation, continuous evolution, and its long-standing role in growing up alongside generations of Hong Kong consumers.

Mr Kiyotaka ANDO, Executive Director, Chairman and Chief Executive Officer of Nissin Foods, said, "Demae Iccho has always actively explored diverse ways to engage with consumers and bring fresh perspectives to the brand. Ron ENGLISH possesses a distinct and highly individualistic artistic style. We look forward to bringing everyone an exhilarating brand experience through this collaboration. By using Pop Art as a bridge, we aim to build closer ties with the younger generation and showcase Demae Iccho’s spirit of continuous exploration and bold innovation."

Ron ENGLISH expressed, "Nissin Boy is not just a brand mascot; he is a charming and classic character. To me, he represents endless creative possibilities. While everyone is familiar with his warm and energetic personality, I wanted to inject a completely new artistic identity into him through my 'Grin' aesthetic, revealing a bolder and more playful side. I am absolutely thrilled to collaborate with Nissin Foods, blending street pop culture with classic brand heritage to interpret this iconic character from a fresh perspective, allowing everyone to experience the charm of Nissin Boy in a whole new light."